Creative Direction
Creative Directionby Guta Moura Guedes, ExperimentaDesign
Experimenta is a knowledge production unit operating in design, architecture and design culture. Responsible for EXD biennale, the most important regular event in Portugal, since 1999, Experimenta also takes up other challenges and develops innovative projects with selected clients and partners.
The Lisbonaire Apartments is Experimenta´s inception in the hotel industry, by invitation of a young company, with a solid background in cultural and entrepreneurial fields.
Experimenta took on the creative direction of The Lisbonaire Apartments, developing different aspects such as product design, graphic design, branding and identity. During concept development, it was deemed fundamental to incorporate the geographic and cultural context around The Lisbonaire – the visual and graphic patrimony of Baixa and Chiado, which spans through three centuries.
Each of the 19 apartments invokes a specific instant or place that provoked the designers, who created unique pieces that decorate each apartment.
The design studio Pedrita designed the furnishings of the apartments, that were manufactured by Viriato Hotel Concept, from Paredes, under a protocol established by Experimenta and the Municipality to promote design. Ricardo Mealha created the identity.
The focal point of this project is to confer a strong character to this new space and to welcome and inspire all visitors, both from Portugal and abroad, to discover Lisbon.
Guta Moura Guedes
Director Experimenta
The Lisbonaire Apartments is Experimenta´s inception in the hotel industry, by invitation of a young company, with a solid background in cultural and entrepreneurial fields.
Experimenta took on the creative direction of The Lisbonaire Apartments, developing different aspects such as product design, graphic design, branding and identity. During concept development, it was deemed fundamental to incorporate the geographic and cultural context around The Lisbonaire – the visual and graphic patrimony of Baixa and Chiado, which spans through three centuries.
Each of the 19 apartments invokes a specific instant or place that provoked the designers, who created unique pieces that decorate each apartment.
The design studio Pedrita designed the furnishings of the apartments, that were manufactured by Viriato Hotel Concept, from Paredes, under a protocol established by Experimenta and the Municipality to promote design. Ricardo Mealha created the identity.
The focal point of this project is to confer a strong character to this new space and to welcome and inspire all visitors, both from Portugal and abroad, to discover Lisbon.
Guta Moura Guedes
Director Experimenta